Können trifft Kreativität

For the final project of my apprenticeship, the terms stated by the committee are to create an advertisment in three different sizes for a tailor’s atelier. The slogan, logo and pictures were given by the comittee.
To enhance the slogan ‘craftmanship meets creativity’ I decided to use parts of the pictures for creating the two words craftmanship and creativity. The usage of white amount is reflecting the exquisiteness and the quality of the company while the playful way the words are recreated is symbolising the enjoyment and the creativity the atelier.