Yesterday, Guru’s day finally happened; the day to prove to professionals that the idea I work on is not at all weird (and to convince myself a little bit). At this point, I would like to thank all of the gurus who took their day off to support us in the best way possible.

Alec Farmer, founder of Trakke, who reminded me to focus on the needs of the user, to look at cultural differences in cycling and that for changing the perception of the people, you have to tell them a story within your product. Thank you also for the inspiration ideas to disrupt conventions, to look into electric bikes, bike packing and the Copenhagen wheel, all inventions with the goal in mind to push cycling forward.

Nick Taylor, HCI expert at DJCAD, who pointed me to CycleHack. Our chat about his approach to insightful research was very inspiring as he pointed out that it is important to build a real relationship with the user and to empower him when it comes down to workshops. The user does not only need to be understood and in the focus as a USER but as a HUMAN. For the project, he told me to be provocative, put fun into the project and to really hack the routine of cycling.

Rebecca Scott, former graduate from DJCAD and working currently as a consultant, who told me to look into Joanna Stronska’s project of a Bike pin which can be pressed to pinpoint dangerous areas for cycling on a map.

Patrick Stevenson-Keating, founder of Studio PSK, with whom I had a very long chat about human motivation. He told me, that is more helpful to narrow the user group down, to make decisions about my own goals for this project and to bridge former changes of behaviour to my current project.

Mike McKenna, lead UX Designer at WRLD, who encouraged me to define, the future user group and what success will look like in my opinion. Only when I define these goals, it will be possible to create a product which changes the behaviour of people. He also told me that empathy and education might be a key for my goal for less cars on the street, and that user change can be achieved through small design choices.

And finally, thanks to Alice Horton, who managed to get the website up and running in time despite all of the obstacles.

After getting so much input, we concluded the day with Pizza (what else) and many ideas of how to put our concept forward.