As a concept, the periodical [weyv], ‘wave’ in phonetic language, is a monthly published magazine with the purpose of each publication to consider one futuristic trend which has the potential to change the way people live. This specific issue is focusing on the trend ‘hearables’ with the key question: Which potentials do hearables have to influence the society in regards of communication?
The readership of this magazine is narrowed down to people with a passion for innovations, big ideas and technological trends. The intended reader group is between 20 and 40 years old, read ‘Wired’ and similar magazines on regular basis but are more interested in content than entertainment. The magazine acts in contrast to many websites, which update the reader with current news, but there is mostly a lack of background facts as well as critical additional articles. Through the magazine, the reader will be able to get an overall knowledge of the topic without the necessity to research for further information for a satisfying understanding. In contrast to diverting the reader with the current news, the magazine chooses carefully one issue and dissects it into the consequences and the societal changes, the respective new technology might trigger. The name [weyv] resembles this core idea. The definition of ripple effect is “a spreading effect or series of consequences caused by a single action or event” (dictionary.com). The ripples, so effect and consequences, scattered by a big idea is going to be examined by this publication. Furthermore, waves are a synonym for the hidden technology. It started with radio waves, now we have advanced to light waves to communicate data invisibly from one user to the other. These technologies surrounding us invisibly have an enormous impact on our lives. The name is chosen carefully, as a symbol for technology, for consequences and for human experiences, created out of new big ideas.

As a result, the writing of the periodical is adapted to the people interested in this kind of focused information. Its main inspiration is the website and magazine ‘Wired’. Like this publication, [weyv] is following the credo to provide “informed and intelligent analysis, and a consistently reliable predictor of change”. The writing style of [weyv] is like wired using a mixture of researched analysis as well as thought provoking theories. Taking Wired’s approach further, [weyv] is focusing on one innovation, while the magazine as well as the website are only touching the surface of most of the technologies. Their aim is to inform the reader about all the most recent news, while [weyv]’s goal is to think outside of the box and to give a profound insight. The aspect of provoking in the articles is influenced by the articles of the newspaper ‘theguardian’: well research opinions without the aspect of agitation are part of the newspaper’s identity. The down to earth and approachable language of wired combined with the provoking aspects of ‘theguardian’ produce the core writing style which [weyv] aims for.

The design style of the magazine resembles this identity. The main colours yellow, black and white are recreating a style of minimalism, technology, confidence as well as comfort. To give the articles the space, helps the reader not to feel overwhelmed but intrigued. The focus of the magazine is on text rather than imagery. Therefore, the choice of images are significant ones and their placement in the magazine emphasises the story powerfully.
The structure of the magazine mirrors the core intention to give knowledge. The first articles reveal about the basic meaning of the surrounding societal aspects which come along with the innovation. In this respective case, I focused on inviting the reader to the world of hearables. The first articles ‘The Nature of Sound’ and ‘Hear It’ help the reader to understand the general aspects of the big idea. The following articles are revealing a more detailed insight into specific products: ‘Here None’ and ‘A Fish in Your Ear’. At the end of the magazine, articles looking outside of the box are placed, to incite thoughts and ideas in the reader, in this case the articles ‘Hello Silence, My Old Friend’ and ‘Sounds of Nature’.

For the topic ‘hearables’, I focused on the specific products Pilot, Dash Pro, Here One and Pixelbuds amongst all the others, because they are quite far ahead in development and they have innovative features implemented into their products. The hearables can also be used for sportive aspects and music, but these are rather a new kind of fitbit. Hence the emphasis of the articles is on the companies Doppler Labs, Bragi, Google and Waverly Labs.
Furthermore, the articles focus on the impact on societal behaviour. The area of deaf society as well as the design or functionality of hearing aids was due to the extent of the dissertation carefully left out of the magazines.